Gain the power and flexibility you need to engage customers at scale.
Find and engage the right customers. Help them learn what they want to know about your products as they begin their journey. Learn about search marketing, landing pages, web personalization, forms, social media, and behaviour tracking.
Easily build and scale automated marketing campaigns across channels that engage your customers in a personalized way, without support from IT. Learn about our email marketing, nurturing, ad targeting, and mobile engagement.
If you have a sales team, marketing automation helps you identify the best prospects and customers and close more business by triggering a sales call at exactly the right time. Learn about our scoring, nurturing, sales intelligence, and CRM integration.
Move beyond just simple opens and clicks. Quickly determine how each of your marketing programs and channels impact revenue. Learn about our calendar, marketing analytics.
Surprise with our unique features
Marketing automation enables marketers to adopt an integrated approach to generating, nurturing and converting leads into customers by automating various marketing techniques and processes to optimize the marketing sales pipeline. It is rapidly becoming a standard practice, with an increasing number of organizations turning to marketing automation to solve problems, such as diminishing lead quality, proving contribution to the sales pipeline, and difficulty evaluating a lead’s readiness for sale.
Beyond the time-saving and efficiency benefits of automation, marketing automation enables modern business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and retention. And for all companies, it includes marketing ROI analytics.
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